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Organizational
Culture and Communication
One
of the greatest challenges to the success
of the computerization initiative was the
transition from the status quo to a whole
new way of thinking and operating. Initially,
some staff members found that the new systems
made the jobs more complicated and returned
to doing simple tasks the old way rather
than take the time to learn the software.
Most, however, had the patience to familiarize
themselves with the new systems and eventually
reached a level of comfort that made them
wonder how they had ever lived without computers.
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Experience
shows that it is relatively easy to physically
link computers together to form a simple
office network and train staff to use the
technology. However, it can be extremely
difficult to realize the full collaboration
and communication benefits of a computer
network. It is important to realize that
all office computer networks will function
within a particular organizational and cultural
context, some of which may militate against
democratic communication. Not all people
in an organization will welcome change,
no matter how small. Some may resist the
more open sharing of information that computerization
facilitates while others may fear that their
skills will become redundant and that their
jobs will be at risk. Such was the case
at NFPB.
It
is important to note that computer applications
are only tools or means for achieving more
important ends. The technologies alone cannot
achieve desired outcomes. To provide durable
and fundamental benefits, the new technologies
were coupled with changes in the values,
attitudes, behaviors, skills, and knowledge
that comprise organizational structure and
culture.
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.
. . people have a lot of fear of computers.
You are not just changing the structure
of their work; you are changing their
lives. Staff members would tell me
that they were afraid of . . .[being]
replaced by a machine.
~ Glenn Strachan, AED Vice President
of InformationTechnologies
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