| ECONOMIC
EMPOWERMENT
IT
can assist women's economic activities in farming, rural development,
trade, business, and industry in a variety of ways. For instance,
female farmers could greatly increase productivity with access
to information on improved agricultural inputs, weather, markets,
new production techniques, and farming technologies. Traders
and other entrepreneurs also could benefit from marketing
information and the opportunity to disseminate information
about their businesses.
While
business-to-consumer (B2C) e-commerce has generated a great
deal of excitement, entry into the industry can be difficult.
Women's handicrafts can find niche markets, but marketing
and management skills are needed, and supply and delivery
problems must be addressed. Some successful developing country
e-businesses have targeted their Diaspora markets, for example,
and taken advantage of access to local delivery options. Profitable
opportunities also exist for women's small- scale enterprises
in business-to-government (B2G) and business-to-business (B2B)
markets, where even small firms can participate in international
ventures.
IT-enabled
communications businesses offer great potential for women
entrepreneurs, following the model of Grameen Phone in Bangladesh,
téléboutiques (storefronts where telephone,
fax, email, and sometimes Internet services are available
to the public) in Senegal and Morocco, and phone shops in
Ghana. Given high demand and low capital and skill requirements,
these businesses are within the reach of many women in developing
countries where an enabling environment exists. Availability
of credit, particularly in the form of micro-credit and credit
for small and medium enterprises, is a necessity for women
to enter such businesses.
For employment in core sector IT jobs, women in developing
countries need to acquire the skills necessary to move into
more technical, cognitively oriented, and higher-paying jobs.
Degrees in science and technology are the entry tickets to
the higher ends of using and producing IT, but women can master
many aspects of computer use and maintenance with significantly
less training, much of which is available outside the formal
education system.
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